RESEARCHPREMIUM
The official visit multiplier: worth 2.4 times to 2- and 3-star prospects
Recruit Intel forward corrected 34,603 official and unofficial visit pairs, classes of 2018 to 2024. Pooled across 2-star and 3-star prospects, the two lowest rated tiers in the data, an official visit converts to a commitment or signing at 33.8% (3,843 of 11,376) against 14.3% (1,676 of 11,720) for an unofficial visit, 2.4 times the rate. For a 5-star, the two visit types convert at the same rate.
September 16, 2026 · Recruit Intel
An official visit is worth 2.4 times an unofficial visit's conversion rate for 2-star and 3-star prospects pooled together, and nothing at all for a 5-star. Recruit Intel forward corrected 34,603 visit pairs, classes of 2018 to 2024, and held the result out on 2025 to 2026 rated prospects.
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